How to make that your Pinterest Pins Work For you.
Have you been pinning to Pinterest but not getting much in the way of comments, likes and re-pins? Are you ready to get serious about your efforts on this social platform? Here are some no fail guidelines to become a real Pinterest super pinner.
1: Keep orderly boards. A common mistake that most inexperienced pinners make is to just dump all of their content into one big board. This is fine if you have just started, but at some point you will need some organization. Use different boards and break down your content so that it makes sense. Not only will it be more visually appealing, but you will also reach out to a wider group of people in your audience and shows that you respect their time by being organized.
2: Be prepared to give some time back to the Pinterest community. Social media sites work best by those who use the sites to be social, not by those that engage in a lot of self promotion and spam. Be a real participant. Like and follow others. They will most likely return the favor and you might even make a few friends in the process.
3: It is all about the images. Blurry and heavily watermarked images won’t get re-pinned. Use good resolution images with interesting content. Be an original pinner too…don’t just re-pin others. And while we are on the topic, remember that tall pins work best on Pinterest. They take up more of the feed and get noticed more, so are likely to get re-pinned.
4: Take note of timing. There is no point in pinning in the middle of the night, even if you are a night owl, if all of your readers are in bed. Know your target market and pin to suit them. I use Viral tag to schedule my pins when I know I will get the most referral traffic. For me that is early morning before work and night time hours after dinner. (affiliate link)
5: Check your image source. Nothing is worse than a link to someone’s general page or blog, and then having to hunt for what you were promised in the first place. Before re-pinning an item check the source to make sure it actually goes to relevant content. And pin to the original page, not the home page of a site. You will become known as a quality pinner and this will make others more likely to pin your original content.
6: Use your other social media to promote Pinterest. This is very easy, but is also an opportunity that often falls through the cracks. You don’t want to be spamming your Facebook fans or Twitter followers with too many references, but the occasional link and reference to your Pinterest account is fine and will bring some new followers from the other sites to your Pinterest boards.
7: Finally, go ahead and promote your products. If you take the time to implement rules 1 through 5, you can feel confident in linking to things that sell your products or services.Keep your pinning fun and entertaining. As long as your promotional images are part of an overall mix of quality participation, you can feel confident that you will be successful.
8. Verify your website. Pinterest allows you to add a link to your website after it is verified. Don’t forget to do this step. Clickable links drive much more traffic than those that need cutting and pasting into a browser. Make it easy to get referral traffic.
9. Use Rich pins. Once enabled, rich pins grab a bit of your article and a headline in bold. It adds this to the description below the pin and really makes your pin stand out among other pins.
Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive a small commission from the sale, but the price is the same for you. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."